Need content for your brand? Easy.
End-to-end photography for product, people, and campaigns.
For brands that move with intention.
Thoughtful photography, built to scale
Products & E-commerce
Clean, consistent imagery built for online sales.
Campaigns & Launches
Creative visuals for drops, seasonal campaigns, and ads.
People & Teams
Founder portraits, team imagery, and brand storytelling.
Spaces & Environments
Studios, retail, fitness, hospitality, and interiors
Photography without the friction.
1
Tell us what you need.
A launch, ongoing content, or a refresh.
2
We plan and shoot.
From lighting to execution, we handle production.
3
You get ready-to-use imagery.
Delivered clean, organized, and on time.
Recent work
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Melrose Training - Brand Team Imagery
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Aiori - E-commerce Imagery
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Metrolinx: Experience Eglinton Campaign
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Kiara x Nuala Pilates
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Best Catering Co. - Event Coverage
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Together Market - Event Coverage
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Early Class
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E-commerce
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Events
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Branding
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Product
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Campaigns
• E-commerce • Events • Branding • Product • Campaigns
Products
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DSW: Ugg
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Aiori: Cocktail Party Collection
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USANA - E-commerce Imagery
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Aiori: Garden Party Collection
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Human Kind Candles
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DSW: Valentine's Day
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Early Class
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Lily Jewelry
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Aiori: Coquette Collection
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DSW: DC Shoes
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Aiori: Christmas Collection
Brands We’ve Worked With
Who We Are
We’ve been working in photography for years, starting in Manila and growing alongside brands here in Toronto.
We understand what businesses actually need.
Clear, intentional imagery that’s ready to work across platforms, not just look good in a deck.
Whether it’s a one-off shoot or ongoing content, we focus on thoughtful planning, efficient production, and delivery that makes sense.
No fuss. No overcomplicating.
Book a Discovery Call
Not sure what kind of photography your brand needs?
In this short call, we’ll discuss your goals and recommend the right approach whether that’s product, people, campaign imagery, or a full end-to-end production.
15-minute call • No obligation
Get In Touch
Share a few details about your project. We’ll review your message and get back to you within 48 hours.
Most brands reach out for ongoing content, launches, or campaign support.
A Small Studio. Built to Scale.
Jemy Sta. Ana
Founder, Lead PhotographerJemy Sta. Ana is the founder and lead photographer behind MakeSoul. Her work spans the Philippines and Toronto, with experience across editorial, retail, and e-commerce environments.
She brings a marketing-led, people-first approach to photography: partnering with founders and teams to create imagery that supports real business needs, not just aesthetics.
Jemy has led high-volume product and brand shoots for retail and e-commerce brands, working closely with marketing, creative, and production teams to deliver consistent, scalable visuals. She’s known for a calm, no-fuss process that turns clear briefs into imagery that works across platforms.
Partner, Second Photographer & Lead VideographerSteven Estrella
Steven Estrella is a partner and a second photographer at Make Soul. His background spans food, fashion, retail, and lifestyle brands, with professional experience rooted in both the Philippines and Toronto.
He is currently the National Videographer and Designer at iHeartRadio Canada, producing high-impact visual content at a national scale. This role has shaped a disciplined, brand-first approach: balancing creativity with clarity, speed, and consistency.
At MakeSoul, Steven partners closely with Jemy to create cohesive photo and video work that feels intentional, polished, and built to support long-term brand growth.Follow along on instagram
